People like cartoons. They grew up with them. They learned from them. It’s in our DNA to pay attention to them, and that’s why companies use animation to sell. These videos will inspire you to show the benefits of your product through animations you yourself would stay focused on.
Great read: Explaining Your Product One to One Effortlessly
DFINITY
From the music to the transitions, DFINITY’s video is futuristic.Taking an abstract and minimalistic style, they’re able to describe their concept through fluid and compelling design.
[disclaimer: I know nothing about blockchain and yet I could not help but watch this all the way through and include it in this list.]
Nexmo
This human-centric video is heavily stocked with high-quality animation and incredible detail, making it easy to commit your attention to.Nexmo clearly explains something very technical by using a results-based narrative, centralising their focus on the real-life situations.
Docusign
Solving a simple yet universal problem, DocuSign securely transfers documents and signatures, allowing for efficient and safe document management.Their dynamic animation jumps you straight into a narrative of Danielle. This sets a basis for the problem to be wrapped around a story, making it easier to follow.
Wecinity
Wecinity connect locals together, giving them the opportunity to give what they have to offer in exchange for what someone else has.The video does a great job of explaining the app and the various purposes it serves, from buying and selling to swapping goods and talents.
Yum Yum Videos
Yum Yum Videos are a team of creators who work with companies to create explainer videos.Bringing together smooth transitioning and clean narration into a detailed animation, this is their own video which showcases the design they bring to their work.
Ahrefs
An SEM marketing tool, Ahrefs can boost your rankings by giving you the knowledge of high-performing keywords and content, and provides data on backlinks and rankings.Made by Logic Motion Graphics, this video gives a nice overview of a feature-filled product, using testimonials to show what you can achieve with Ahrefs.
BNA Smart Payments
BNA Smart Payments specialise in international eCommerce, allowing businesses to sell abroad without the extra fees and costs.Their approach is more explanatory than most, using a spinning globe to explain the focal point of their product.
