BuzzFeed’s CEO let’s you in on the Secret to Virality

Natasha Hoke
Natasha Hoke

When you think of BuzzFeed, you think of witty, addictive and intelligent content. You always want to watch the videos, read the stories and take the quizzes. And when you think you’re going to stop, a new video pops up that you just have to see. Buzzfeed is known for virality. But, how do they do it?

This article is part of the ‘How To Create a Viral Video for Your Boring Product’ series by Upscope, a service to effortlessly guide website visitors from sign up to purchase using modern instant screen sharing.

Key Takeaways

  1. Connections with people really matter. A great piece of content has to connect people. The key is connecting with someone and them connecting with others. This how ideas spread.
  2. When you look at a piece of media, your goal is to make people say: “I want to tell someone else about this”. Why would someone care about this and want to share it?
  3. Seeing the bigger picture is key.

My Thoughts

Jonah Peretti mentions some really useful tips. I think his comment about connecting people with a great piece of content is really the key here. You really need to find a topic and angle people care about enough to share it.

Use Upscope to see your user’s screen from live chat, instantly. It works with Intercom, LiveChat, Olark, Drift, Zendesk and more.

If you found this useful, you’ll love Karen X Cheng’s 9 viral videos hacks.

Find out how to ALWAYS go viral with Neil Patel’s 2 easy steps

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