Emotions to use when creating a viral video

Natasha Hoke
Natasha Hoke

Finding the right tone for your videos isn’t a piece of cake. It requires work, effort and time to find the emotions that will capture an audience’s attention. Discover Shopify’s top 5 characteristics that a viral video can fall under, to make your viral video planning process that little bit easier.


This article is part of the ‘How To Create a Viral Video for Your Boring Product’ series by Upscope, a service to effortlessly guide website visitors from sign up to purchase using modern instant screen sharing.

“Anytime you spend energy unlocking the boring out of your brand, it’s always well worth it.”

How to Be Viral

The 5 characteristics that viral videos can fall under:

  1. Surprising (unexpected)
  2. Interesting
  3. Intense
  4. Positive
  5. Actionable (practically useful)

According to YouTube’s Trends manager, Kevin Allocca, says it takes two groups of people to make a video go viral:

  1. Tastemakers- People with influence who share videos with a larger audience.
  2. Participators- People who do something new with an already viral video.. For example: A parody

Use Upscope to see your user’s screen from live chat, instantly. It works with Intercom, LiveChat, Olark, Drift, Zendesk and more.

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