Feel like your product vision is a bit blurry? Below is one simple method of inspiring product vision that everyone in the team can understand be motivated by
How to do the exercise
5 years from now your product is on the front page of the New York Times.
What’s the headline of that article?
Why did they feature it on the front page?
What specifically did they say they loved about it?
Here’s an example to use as a template
Upscope is a new instant interactive screen sharing app. Your employees working with those lost non-tech people love it.
Good enough for the New York times?
HELL NO.
However…
Helping is sales. Educating is retention.
Upscope is currently used by support, sales and account managers for educating new users to their app.
That means it’s all about interactive education which is going to evolve.
That gives us a product vision of the future.
So, here we go:
It could be a lot better and it’s not quite journalistic writing but even this was an eye opener. I’ll work on it.
Write your New York Times headline and the first 2 paragraphs. Post it back here if you’d like, so we can all take a look and be inspired.
