Viral Marketing on No Budget

Pardeep Kullar
Pardeep Kullar

When you don’t have a budget to create a video, finding a starting point feels impossible. But, in actual fact, not having a budget shouldn’t be a problem. Gary Vaynerchuk teaches you how to create a video with a slim budget.

This article is part of the ‘How To Create a Viral Video for Your Boring Product’ series by Upscope, a service to effortlessly guide website visitors from sign up to purchase using modern instant screen sharing.

Key Points

  • Social media is the plumbing to word of mouth… If you have a great product, and get people to literally try it, word of mouth will kick in. Social media adds to that. So for example, anyone can upload and explain how incredible your product is on social media these days… So, even companies with little or no marketing budget can win via social media.

Example: If your product is an amazing hot sauce.. Someone can literally upload an Instagram post, tagging you’re hot sauce company and rambling on about how much they love that sauce… People are going to see that. They wanna try that hot sauce!!

The same applies with apps, clothing.. Everything.. Get people to try your product!

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Pardeep overlooks growth at Upscope cobrowsing and loves writing about SaaS companies, customer success and customer experience.