Startup
The One Element all Virality Has in Common | Josh Elman
What does virality mean for a brand? Does your brand need virality? Josh Elman shares some expert tips about word of mouth virality and what it can do to drastically change your business. Summary transcription Launch scaling it’s really like how do you get something working. How do you
How to Design and Track Viral Growth Experiments | Brian Balfour
How do you know what works and what doesn’t? Growth isn’t achieved by hacks and tricks, but processes and optimisation. Brian Balfour talks through Hubspot’s project cycle and how they turn experiments into success. Transcription The first part of my deck repeats a lot of what James
500Startups: Growth And Distribution | Marvin Liao
What do you think the most important thing is in order for a startup to succeed? Customers and growth. Find out how to make your sales and marketing stand out from the competition. *Key Takeaways: * The most important thing is getting customers and growing. * Having a great product is important,
Why we distribute marketing content to the wrong people and pay for it
Do you hear a lot about marketing personas? Or the phrase ‘find people similar to your current customers’? Maybe you’ve even given it a go but felt you did not do it properly. Here we give both our own recent experience and April Dunford’s take on understanding the
How to get your ideas to spread | Seth Godin
Deep down inside we really do know when we’re about to send the right content to the right person. We can roughly predict if they’ll be happy once they’ve seen it. This talk by Seth Godin is both classic and still relevant to content distribution. The key
Distribution and Growing Your User Base | Drew Houston
Growing your user base from scratch is a challenge. Discover one simple distribution hack from founder and CEO of Dropbox, Drew Houston. This quick experimental distribution trick grew Dropbox’s waiting list from 5,000 to 75,000 people overnight. Key Takeaways: * Don’t underestimate the value of distribution * Spending
Intercom case studies
Case studies covering how key modules are used for support, marketing and sales, the email campaigns they added, in-app messages, costs and overall flow. How does intercom work for a company? Intercom is like an iceberg and while they market the product as ‘live chat’, it’s the back-end CRM