What makes something go viral? Emotion, Identity, Connection.

Pardeep Kullar
Pardeep Kullar

I think you’ll agree with me when I say that making viral content can be a real challenge. Fear not! Dao Nguyen, BuzzFeed’s Publisher takes us through her top tips on creating viral content for one of the most highly shared websites, BuzzFeed.

This article is part of the ‘How To Create a Viral Video for Your Boring Product’ series by Upscope, a service to effortlessly guide website visitors from sign up to purchase using modern instant screen sharing.

Key Takeaways

  1. Emotion: Make your audience feel some form of emotion. Whether it’s humour, happiness etc. There are lots of different types of humour..
  2. Identity: In which way does this video relate to you? Perhaps it’s something from your childhood, something that’s your guilty pleasure, this is my culture etc.
  3. Connection: How does a video help you connect with another person? You know it is amazing to find a piece of media that helps you connect and relate to someone, restore your faith in humanity etc.

Want to know why viral videos matter? Youtube’s Kevin Allocca let’s you in on his viral video secrets

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Pardeep Kullar Twitter

Pardeep overlooks growth at Upscope cobrowsing and loves writing about SaaS companies, customer success and customer experience.